Avoid survey mistakes with these tips!
Have you ever been asked one of those irritating questions where you don’t know exactly how to respond? We call them survey mistakes, as the surveyor often doesn’t intend for these to happen, but they are still very annoying for the responder.
Imagine you are at a mall and go into a store. There they ask for feedback from their customers. You get prompted with a “Hi, please give us some feedback” on an iPad device. Next up you see the questions, one of which might sound something like “Did you find what you were looking for?” (Yes/No).
Now imagine how a person could potentially respond to this question. If they walked in just to browse through what you have, then the question is probably quite hard to answer. The question assumes that everyone is looking for something specific. If they found what they were looking for, but maybe not in the right size/colour, then a yes or no question also makes answering difficult. Yes, they found what they were looking for, but not exactly.