Avoid survey mistakes with these tips!
Have you ever been asked one of those irritating questions where you don’t know exactly how to respond? We call them survey mistakes, as the surveyor often doesn’t intend for these to happen, but they are still very annoying for the responder.
Imagine you are at a mall and go into a store. There they ask for feedback from their customers. You get prompted with a “Hi, please give us some feedback” on an iPad device. Next up you see the questions, one of which might sound something like “Did you find what you were looking for?” (Yes/No).
Now imagine how a person could potentially respond to this question. If they walked in just to browse through what you have, then the question is probably quite hard to answer. The question assumes that everyone is looking for something specific. If they found what they were looking for, but maybe not in the right size/colour, then a yes or no question also makes answering difficult. Yes, they found what they were looking for, but not exactly.
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Poor customer service and the misalignment between companies’ perceived and customers’ experienced service level
New data from the survey company Megafon and report by the Danish consultancy company Meng & Company found disconcerting trend in the service industry in the Danish market. The report highlighted that a lot of customers are experiencing poor customer service. Specifically they found that only 8 percent of Danish customers rate service levels at a ‘very good’ score. This is critical since in the classical NPS system, only the top score creates loyal returning promoters. Continue reading →
How to hook more customers to your survey
In the previous blog, we discussed the placement of the survey was important for decreasing response pain. We wrote on how to look at the customer journey and factors to consider when blueprinting your survey placement. Today’s blog has a more positive approach to the survey. We focus on how your company can hook more customers to respond to your survey. What is crucial in the split seconds when decisions are made on whether or not to respond? We will look to customer’s initial impression of the survey and give a how-to, to get more customers to engage with a stationary survey system. Continue reading →