Collect more data and ensure a positive experience for your responders
A how-to-guide on designing a better survey structure
There are many important aspects to consider when you are designing a survey. Each is good for it’s own purpose and depend in large by the nature of your survey. You might look solely on the forming of the questions and deal with bias and validity. You could also view the survey as an in-depth overview of several areas and create a large generic survey. Here at tabsurvey, we go for the simple, small survey that is easy on the eye and get a lot of answers. In similar vain as previous posts on placement and appeal, todays blog looks to designing a better survey structure that is easy to respond to and reflects well on you or your organization.
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Poor customer service and the misalignment between companies’ perceived and customers’ experienced service level
New data from the survey company Megafon and report by the Danish consultancy company Meng & Company found disconcerting trend in the service industry in the Danish market. The report highlighted that a lot of customers are experiencing poor customer service. Specifically they found that only 8 percent of Danish customers rate service levels at a ‘very good’ score. This is critical since in the classical NPS system, only the top score creates loyal returning promoters. Continue reading →
How to hook more customers to your survey
In the previous blog, we discussed the placement of the survey was important for decreasing response pain. We wrote on how to look at the customer journey and factors to consider when blueprinting your survey placement. Today’s blog has a more positive approach to the survey. We focus on how your company can hook more customers to respond to your survey. What is crucial in the split seconds when decisions are made on whether or not to respond? We will look to customer’s initial impression of the survey and give a how-to, to get more customers to engage with a stationary survey system. Continue reading →
Improving your survey placement
Do you ever wonder how you can receive quality answers and a lot of them? Well, one of the low-hanging fruits is simply by improving your survey placement.
”Quality questions create a quality life. Successful people ask better questions, and as a result, they get better answers.” – Anthony Robbins
While asking the right question is the beginning to all great insights, asking them at the right time and place is also crucial. This is probably a larger truth with a stationary system like tabsurvey that has no human administration. Today’s blog look at the customer journey and help you blueprint when and where to ask your questions. Continue reading →
Welcome to our new tabsurvey blog. A blog created by the great survey system, tabsurvey.
‘Why would I need to ask questions’? you might ask. The simple answer is that it can improve your relationship with your stakeholders. Stakeholders who you are dependent on to be successful. In any working relationship a good mutual understanding is beneficial, some would say it’s required, if the relationship is to last. Especially in current times where customers are empowered with social media and employee mobility has never been higher. The fields of Branding and Marketing focus on including customers in the dialogue of positioning and value creation. This is probably even more important as industries move more and more into ‘business as a service’.
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