tabsurvey blog

Select survey methods for better strategic fit

The two sides to business feedback (Part 2)

Last article gave an account of the two main approaches to surveys; namely, push and pull. Today will focus on getting the mix right for you and your organisation. We give you four essential questions that, when answered, will give you a clearer view of your best fit.

Getting to the right mix is not a one solution fix for all companies and will change along with context. Rather, it is a roadmap to understanding important factors of influence. What is a best fit for your organisation will likely fail for others. So, factor in the difference, take what you can use from the questions below and find you ideal fit!

 

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Avoid making these mistakes in your survey

Get to better questions with these tips!

Have you ever been asked one of those irritating questions where you don’t know exactly how to respond?

Imagine you are at a mall and go into a store. There they ask for feedback from their customers. You get prompted with a “Hi, please give us some feedback” on an iPad device. Next up you see the questions, one of which might sound something like “Did you find what you were looking for?” (Yes/No).

Now imagine how a person could potentially respond to this question. If they walked in just to browse through what you have, then the question is quite hard to answer. The question assumes that everyone is looking for something specific. If they found what they were looking for, but not in the right size/colour, then a yes or no question also makes answering difficult. Yes, they found what they were looking for but not exactly.

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satisfaction at roskilde festival

Improved communication at the second largest festival in Europe

Despite intense workload and more than 130.000 people in attendance, Roskilde Festival improved communication throughout the entire week.

This year, Tabsurvey attended Roskilde Festival and had a blast. We got a close look at how the machine behind the great festival operates and were purview to the new structure at Roskilde Festival that is developing. Roskilde Festival used tabsurvey to look at the internal relations amongst the different stakeholders to focus on improving teamwork and communication amongst the different groups operating within Roskilde Festival.

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Boost customer engagement

Are you persuading customers to respond to your survey?

How to attract more customers to your survey.

In the previous blog, we discussed the placement of the survey was important for decreasing response pain. We wrote on how to look at the customer journey and factors to consider when blueprinting your survey placement. Today’s blog has a more positive approach to the survey. We focus on how your company can attract more customers to respond to your survey. What is crucial in the split seconds when decisions are made on whether or not to respond? We will look to customer’s initial impression of the survey and and give a how-to, to get more customers to engage with a stationary survey system. Continue reading →