Misalignment between companies perceived and customers experienced service level.
New data from the qualitative company Megafon and report by the Danish consultancy company Meng & Company found disconcerting trend in the service industry in the Danish market.
The report highlighted issues in the experienced service levels amongst customers. Specifically they found that only 8 percent of Danish customers rate service levels at a ‘very good’ score. This is critical since in the classical NPS system, only the top score creates loyal returning promoters. Continue reading →
How to attract more customers to your survey.
In the previous blog, we discussed the placement of the survey was important for decreasing response pain. We wrote on how to look at the customer journey and factors to consider when blueprinting your survey placement. Today’s blog has a more positive approach to the survey. We focus on how your company can attract more customers to respond to your survey. What is crucial in the split seconds when decisions are made on whether or not to respond? We will look to customer’s initial impression of the survey and and give a how-to, to get more customers to engage with a stationary survey system. Continue reading →
Where is it the least intrusive to ask your questions?
Get the right answer from the right customer at the right time!
You might be running survey or recently decided to do so – maybe even with our system. Which is great! Do you wonder how you can receive quality answers and a lot of them?
”Quality questions create a quality life. Successful people ask better questions, and as a result, they get better answers.” – Anthony Robbins
While asking the right question is the beginning to all great insights, asking them at the right time and place is also crucial. This is probably a larger truth with a stationary system like Tabsurvey that has no human administration. Today’s blog look at the customer journey and help you blueprint when and where to ask your questions. Continue reading →
Welcome to our new blog on Business questions – questions that are worth asking in your business.
‘Why would i need to ask questions’? you might ask. The simple answer is that it can improve your relationship with your stakeholders. Stakeholders who you are dependent on to be successful. In any working relationship a good mutual understanding is beneficial, some would say it’s required, if the relationship is to last. Especially in current times where customers are empowered with social media and employee mobility have never been higher. The fields of Branding and Marketing are also more focused on including customers in the dialogue of positioning and value creation. This is probably even more important as industries move more and more into ‘business as a service’.
Continue reading →